Author: Neil Brannigan
I believe that psychology should be an integral consideration when preparing a speech or presentation. Studies have shown that an audience only retains 50% of what was said 10 minutes after a presentation, dropping to 5-10% after a week. To create an effective presentation, we must circumnavigate the potential damage this memory loss can have.
Firstly, it is not possible for a human being to remember 100% of your presentation – we are not robots. Yet, utilising visual aids, interactive learning and self-reflection improve audience retention significantly. In fact, we remember around 90% of things we teach others compared to just 10% of what we read (William Glasser). Therefore, to an extent, we can improve audience